Tried and tested:TONI&GUY 200 Watt Joystick Control Dryer, £34.99

IT'S probably fair to say that a hairdryer is one of the most essential beauty items for women. But with so many choices on offer in the shops, it can be difficult to decide what to go for.

The main thing I look for in a hairdryer is power. I want to know how quickly it will get my hair dry.

But the award-winning Toni&Guy joystick control dryer has a little more than that.

First, it has a 2000W long life motor, which means you'll get more out of it in the long run.

It also has a joystick control of heat and speed, giving you more options when drying – and the joystick and LCD digital display looks a bit flash too!

As well as the standard concentrator nozzle for smooth hair follicles, the back of the dryer can be opened to clear out the filter, which should also lengthen the life of the dryer.

The Tourmanline Colour Lock technology is also said to help prevent colour fade.

So with all this, the dryer's £34.99 price tag isn't extortionate as it looks like it will last for some time, and has a three year guarantee in case it doesn't.

It blow dries with precision, made my hair feel really smooth, and I noticed a marked improvement from my previous hair dryer. EZ