Excellence in Marketing

Sponsored and Judged by Vantis Business Recovery Services

The Category

Have you developed and implemented imaginative and successful marketing activities within the last 12 months. "Activities" could relate to an overall marketing strategy or the implementation of a specific campaign for a product, service or organisation. Whilst the traditional forms of marketing should not be discounted, the sponsors are looking for innovation and originality.

There are two separate groups for small/medium and large companies within this category.

What the judges are looking for

We want to hear from companies that have used effective marketing, be it PR, advertising, direct mail or web based, to achieve sales growth. It might even be that your marketing has been effective in lessening the impact of increased competition or a general decline in the area of business in which you operate.

Specific questions to answer

1. Why did you identify the need for the marketing activity?
2. What market or competitor research did you conduct prior to developing your strategy?
3. What was the eventual marketing strategy?
4. Over how long was the activity conducted?
5. Please describe how the success was measured and supply financial results.

About the judges

Vantis is one of the top ten providers of business recovery services in the UK and offers a full range of products from routine to complex across many industries.

Gina Hall's main role is to organise marketing events and functions for their Hornchurch office as well as coordinating group wide events across the UK. Previously she spent twelve years in the hotel industry during which time she developed an expertise in PR, advertising, brand management, brochure production and website development.

Glyn Mummery works closely with local accountants, bankers and other financial institutions to provide solutions to businesses and business people in financial distress. He has built up these contacts through targeted marketing events and business club initiatives.

He is also a regular contributor to recovery sector magazines, is a press spokesperson for Vantis Business Recovery Services and during 2009 will be involved in a series of road shows.

Last year's winners

Cliffs Pavilion, Southend

(winner)
– a five member task force developed a campaign to maximise ticket sales through the 2007/2008 pantomime season resulting in the first ever £1 million sales breakthrough.

Southend United Football Club

(highly commended)
- put together "Blues for Kids", a campaign aimed at their members of the future - children from 0-16 years old, which included visiting local high streets, talking to existing members and championing the initiative with their players.

Anglia Courier Express Ltd

(highly commended)
- initiated a re-branding and image boosting exercise including promotional mailings and merchandise, conducted detailed customer analysis and upgraded their web site.

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